ESTABLISHING CREDIBILITY ONLINE
Credibility is a feature we all strive for not only in our business’s but in our day to day lives. It is essential online where we don’t have the face-to-face interaction with our visitors. All our credibility and statements our emphasised online solely through our websites and digital channels. Without this online credibility, it will be increasingly difficult to turn our digital guests into paying customers let alone re-visiting ones. Our era is dominated by web influences and consumers are growing savvier and businesses are popping up, it is more important than ever to build likability and trust as soon as a user enters your online platforms. Here are some of my top tips to grow your online credibility;
It’s a proven fact that consumers buying patterns are influenced by visuals. Many small and start up business’s underestimate the value of investing in a good design for their website and social platforms. Design is the first thing people see, how you would present yourself in a smart suit at a company board meeting, is the same for your platform. A eye catching platform and responsive features makes a world of difference. Showing your visitors your invested in your brand with a resourceful online space will instantly show credibility.
So many business starting up save on the necessity's when they shouldn’t. Not having a custom domain doesn’t ooze professionalism and shouts a hobby more than a worthy strong standing business. A clear URL is an important online function and can be purchased for as little as £1!
Nothing says I don’t care about my business like broken links, errors and poor punctuality. Take the time to thoroughly check your website for broken links and error messages don’t show yourself up as an amateur you never know who’s watching.
Post on your blog
Consistently writing blogs can feel like such a tedious task when you have a ceiling long list of other business to do’s especially when you feel like no one is reading. A blog is a total asset to your website. It gives you the expert credibility in your field, if your posts are well written and resourceful it will show people your providing a quality and reliable service; worthy of their cash.
Show who you are
Who want's to buy from a soulless site? Not me. Being able to put a face and story to a company instantly boosts credibility online. The best way to showcase the faces and story behind the brand is to have a well written about page. A nice photo of you is always a bonus too!
Can you be contacted easily from your website? Make it simple! Add your contact details in a clear contact section on your website and help customers and media reach you easily.
Testimonials and customer feedback are powerful. That can be the final push to your visitors coughing up their cash. Clients need convincing that you’re the right business for them to spend money with, and thus flourishing, real testimonials makes that decision much easier. The testimonials and reviews give a personal connection to the products/services advertised and also insight on what its like to work with you.
Being seen and available on social media is an ideal way to show you are a credible business. Social platforms allow you to connect on a intimate level with you audience showing that you’re a real person living and breathing a succesfull brand.
While you don’t need to be on every platform its worth getting up on 2 or 3 consistently.